Step 2: Competitive Positioning

Microsoft, Zscaler, Palo Alto, Lakera — where we win

1 ExplorePlay below
2 ReadUnderstand
3 BuildHands-on lab
💡 ReflectThink deeper

Competitive Landscape

CompetitorStrengthsGaps
Microsoft PurviewDeep Microsoft ecosystem integrationOnly covers Microsoft tools — no ChatGPT, Claude, open-source
Zscaler AI SecurityStrong proxy-based architectureLimited guardrails for custom LLM apps
Palo Alto AI AccessPrisma SASE integrationNo agent security, limited guardrails
LakeraPurpose-built LLM securityPoint solution — only guardrails, no workforce or agent
LLM Guard (OSS)Free, customisableNo console, no support, no integration

Check Point's Differentiation

DimensionAdvantage
BreadthThree products: workforce + applications + agents
PlatformInfinity Platform — same console as network and endpoint
Any LLMWorks with any provider — not locked to one vendor
Agent securityFirst to address MCP/agent security — competitors haven't caught up
Technical depthNinja-trained team explains how detection actually works
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Think Deeper

You're in a competitive bake-off against Microsoft Purview. The customer is all-Microsoft. What's your angle?

Purview only covers Microsoft's AI tools. Their employees also use ChatGPT, Claude, Gemini, and open-source models — Purview has zero visibility into those. Plus, Purview doesn't cover custom LLM applications or AI agents. Position Check Point as the multi-vendor layer that works alongside Purview, covering the gaps.
Key insight: Competitors can claim AI security. You can explain how classification, embeddings, and retrieval actually work in the product. That's credibility no slide deck can manufacture.

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